As an entrepreneur, what did Potter pioneer?
Organic farming
Cottage industry
Character merchandising
Animated films
Answer
Character merchandising, pioneered by Potter, revolutionized the entertainment industry by transforming beloved fictional characters into lucrative commercial assets. This ingenious strategy involved licensing the use of these characters on a wide range of products, from toys and clothing to home goods and theme park attractions, generating substantial revenue streams and enhancing the overall fan experience.
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